Katie LoVaglio is a creative storyteller and experience-maker with a deep love for bringing bold ideas to life. Born on the East Coast and shaped by a decade of cross-country creative work, she blends artistry, strategy, and intuition to build brands and moments that move people.

A graduate of the Fashion Institute of Technology, Katie currently leads marketing and creative direction at The Midway SF and its family of brands — driving campaigns for 300+ concerts a year and overseeing multi-six-figure budgets. From high-level brand vision to hands-on execution, she turns strategy into scenes that sell out and stay with you.

Whether she’s curating an immersive event, shaping a brand identity, or fine-tuning a user journey, Katie works at the intersection of feeling and function. Her goal is always the same: create work that connects, resonates, and leaves a mark long after the moment’s passed.