KATIE LOVAGLIO

BS in Advertising & Marketing Communications from The Fashion Institute of Technology

Experiential Marketer & Event Producer / Digital & Social Media Manager / Creative Strategist

SOCIAL MEDIA MANAGEMENT CONTENT CREATION & CURATION:

For BangOn!NYC and Elements Music & Arts Festival Facebook, Instagram, Twitter and Soundcloud channels to promote Warehouse of Horrors 2017, NYE Time & Space 2017, Elements Lakewood Music & Arts Festival 2018 and Elements NYC Music & Arts Festival 2018.

@ELEMENTSFESTNYCIG CONTENT SAMPLES

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@BANGONNYCIG CONTENT SAMPLES

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SOCIAL MEDIA MANAGEMENT DATA ANALYTICS & CONTENT STRATEGY:

Experienced with Crimson Hexagon, Social Blade, Social Mention, FanPage Karma, Global Web Index, Unmetric Discover, BuzzSumo, Facebook and Instagram Analytics to transform data into actionable marketing strategies.

HUDA BEAUTY CONTENT STRATEGY BASED ON DATA GATHERED DURING BRAND AUDIT

FULL CONTENT STRATEGY

DIRECT DIGITAL MARKETING ANNOUNCEMENTS & PRESS RELEASE:

Responsible for creating copy and designing consumer-facing mailers as well as creating press releases for media outlets. Strong writing skills. Experienced with both Mailchimp and Hive.

PRESS RELEASE SAMPLE

PRESS RELEASE MAILER

LINEUP ANNOUNCEMENT SAMPLE

LINEUP RELEASE MAILER

EXPERENTIAL MARKETING ACTIVATION & SPONSORSHIP DIRECTION:

Responsible for assisting in brainstorming and executing on-site activations with headlining artists at events. Sponsorship Director for The Fashion Institute of Technology First Sunday in May FIT x Met Gala 2018 event. Sponsorship team secured 3 Panorama Music & Arts Festival tickets, 2 $2k Calvin Klein dresses, exclusive Calvin Klein photography book, 5 Michael Kors coats and a $100 gift card for a local nail salon to raffle at the event.

FATBOY SLIM HUMANSMILEY ACTIVATION

HUMAN SMILEY ACTIVATION

FIT SPONSORSHIP DIRECTION

sponsorship letter

CREATIVE STRATEGY PAID ADVERTISEMENT CREATION & TARGETING:

Design, write copy and strategically post and target ads toward custom audiences using Facebook Business Manager and pixels. First to introduce blogs to the Elements Music & Arts Festival and BangOn!NYC website which lead to increased ticket sales, traffic to event websites and engagement on social.

COMPREHENSIVE CANVAS AD

SAMPLE SOCIAL POST